Today in this article, I am going to share with you some top On-Page SEO Tips that will help in increasing the search engine ranking of your website. Which will help you increase blog traffic as well as earnings.
Many bloggers create a website but are not able to rank it in the search engine. One reason for this is that they do not know about SEO. SEO works like the heart of any blog or site. If this also happens then your website is of no use. In simple language, with the help of these SEO techniques, you have to optimize your site webpages according to Google Algorithm. Due to this, your site will start ranking in search engines.
When your site ranks, the chances of getting traffic to the site increase. Today I am going to tell you about 20+ Advanced On Page SEO Techniques with the help of which you can easily rank any type of website.
What is SEO?
Search Engine Optimization (SEO) This is where you create your web pages and applying these techniques helps your webpages rank as high as possible on search engine rankings.
SEO optimization is basically classified into two categories
- On-Page Optimization
- Off-page Optimization
This process of updating on-page elements such as page titles, internal linking, meta tags and descriptions, images, etc. within our website or blog is called on-page optimization.
Off-page SEO refers to all the things you can do to help your website rank higher directly from your website, such as Social Bookmarking, Article Submission, Forum Posting Blog Marketing, etc.
On-Page SEO Techniques
Through On-Page SEO, you can easily rank any webpage of your website on search engines. Due to this organic traffic on your site will increase and earnings will also increase. Here we are telling you about some basic on-page SEO. Whenever you publish your blog, keep these things in mind.
1. SEO Title
A page title or post title is very important for any webpage, which appears first on the website or webpage. Keep in mind that the title should always be unique and descriptive, along with this your focus keyword should always be in the title. Along with this, the length of the title should not be more than 60 characters. Make sure to use numbers in the blog post title.
<title>How to Rank Your Website on Google</title>
2. Meta Description
Meta Description is also a very important part of on-page SEO. It doesn’t rank directly but it helps indirectly. This is one of the best places to put our keywords. Meta description helps to increase the click-through rate (CTR) in SERPs. CTR is again one of the ranking factors in SEO. Most search engines display keywords in bold format in the description.
<meta name=”description” content=” Write your meta description here”>
Google usually allows 150-160 characters for meta description. Make sure to use the target keyword in the meta description. The meta description should be different from your article. In this, we summarize our content so that the user gets an overview of your content. Along with this, it helps in increasing the CTR of your site.
3. Meta Keywords
In meta keywords, we put our focus keywords. Mostly 3 to 4 keywords are suitable to suggest. Some experts don’t care about the use of meta keywords. By the way, even if you don’t add it, it won’t make any difference. There is a difference of opinion among many SEO experts regarding this, some people say to use it and some say not.
<meta name=”keywords” content=”keyword 1, keyword 2″>
Do use it, this way you will be able to easily tell the search engine about the target keywords on your pages. Through Meta Keywords, you will be able to add more than one keyword to your pages and bring more traffic.
4. Meta Robots
Meta Robot is also another very important and special HTML tag, where we inform Google bots and crawlers to index or index the index website page.
<meta name=”robots” content=” index, follow”>
The above example means that we tell the bot to index or scan all page content and we allow the bot to follow all external links.
<meta name=”robots” content=” noindex, nofollow”>
In the second example, we do not allow bots to index the page for the blog page or follow any links available on that particular page.
5. Meta Language
A meta-language tag is basically used to indicate in which language the website content is written.
<meta name=”language” content=”English”>
6. Quality/Unique Content
Quality content is essential because only with quality content you can attract a lot of people to visit your post. Google always gives priority to unique content. Unique content exposes users to the work you do, thus getting your work seen by many people.
7. Content Structure
Always try not to use long paragraph writing. For example, a blog should have an introduction, body, and conclusion. When writing the body for a blog, you can also add points, points instead of paragraphs to make it more attractive.
The word count should be at least 2000 words so that the content looks good enough. This is not the minimum word count to publish a blog, but a minimum of 1000 words makes the readability of your content high.
9. Keyword in Title
Make sure your main keyword appears at least once in both the SEO title as well as the post page title. Search engines give more priority to the first three words in both post titles and SEO titles. Try to place the target keyword in the first 3 words.
10. Keyword in Summary
Add keywords to the first paragraph, right in the first line and preferably in the first word of the introduction line. According to the Google algorithm, you need to have the Focus Keyword in 100 words of the first paragraph of your article.
11. Keyword in Conclusion
We must have a conclusion part. Add focus keywords and make sure you add at least one keyword in the conclusion section.
12. Keyword Density
This is the most important topic among SEO experts. There are no specific rules and policies for the use of keyword density. But as per 1000+ experiments, we understand that a keyword density of 3 to 5% works well.
13. Long Tail Keywords
Long tail keywords are always more important for a blog than single or double-word keywords. Also, the competition is very but we can rank it easily.
14. LSI Keywords
LSI keyword is nothing but Latent Semantic Indexing. Which are similar to your Focus Keyword. They are keywords that should not necessarily be synonyms of your keywords but are semantically related. There are many free and paid tools to search for these.
15. H1, H2, H3
H1, H2, and H3 are for headings. We use at least three heading tags on every blog/post. The blog title is automatically assigned H1. You can use H2 for side-heading in your posts for better ranking. You can also add H3 sub-headings to the post. Make sure to use all three types for better reliability.
16. Optimize Your Images
In the past, I’ve written about the best strategies for optimizing website images for SEO.
Using Optimized Image Filenames
Before uploading any image you should rename the image.
Optimizing Image Alt Text Tags
We are still not able to see the text about that particular image instead of the picture. Due to slow internet connections, text instead of images is called image alt tag.
Compressing Your Images
Sometimes the internet connection is slow, due to which the image is not loaded. Optimized images according to Google so that they render smoothly when the page loads. We have many images of optimizing tools online. Make good use of it and get it done. I have written about the best WordPress image compression plugin for SEO.
17. Internal Links
When you select a word or a certain group of words and link them to another related blog on your website (same domain), they are known as internal links. It has many benefits.
- Link juice passes.
- Boost Pageviews
- Reduce Bounce Rate
- Makes your content more informative and user-friendly.
- Google crawls your site faster and better.
- Improve your website SEO
By adding internal links to your website, you can retain visitors to your blog for a longer period. The more internal links there are, the more users will be able to visit your pages.
18. External Links
When a set of highlighted words in your blog takes you to another website, if you have linked to them from a blog outside your website, they are called external links. By adding external links to any blog, Google increases the authority of your website, in this way the pages of the website easily get ranked on the search engine.
19. XML Sitemap
An XML sitemap is a place where we can outline the structures of your site. We can call this a search engine-friendly sitemap. XML format is easily understood by search engine bots but humans are not able to understand it easily. If you go to an XML sitemap you’ll see a bunch of code.
If your website or blog has any crawling issues, an XML sitemap is the best option. If you are unfamiliar with the term XML sitemap and how to create an XML sitemap, click to start reading this post.
These are some of the latest On-Page SEO Techniques that will help you in increasing traffic to your website. When you implement On-Page SEO Tips on your website, you will not get instant results. This is a long process, you have to have some patience. If this Best On Page SEO Technique has proved useful for you, then do not forget to share it on social media!